Leading a Long-due Digital Transformation to Empower Real Estate Agents

RE/MAX, LLC, a global leader in residential real estate, has officially announced a partnership with Inside Real Estate to enhance the value of its technology. According to certain reports, the stated development will bring Inside Real Estate’s acclaimed BoldTrail platform to brokerages in all RE/MAX company-owned regions across the US via a rolling launch starting this fall. More on the same would reveal how RE/MAX-Inside Real Estate partnership actually builds upon a union which began back in 2022, when the two companies launched a “MAX/Tech powered by kvCORE” as a technology enhancement for RE/MAX agents and teams. To improve upon that, RE/MAX is now installing dedicated brokerage functionality to the platform, creating a front-office/back-office alignment that will benefit RE/MAX agents and Broker/Owners alike. Owing to that, the platform in question can deliver, moving forward, a state-of-the-art user interface, AI-driven workflow tools, and actionable business insights aiming to enhance agent productivity, streamline operations, and conceive a superior customer experience. Talk about the whole expansion plan on a slightly deeper level, it begins from a BoldTrail BackOffice integration, which brings forth a comprehensive streamlining solution for managing agent onboarding, transactions, compliance, commissions and more. Next up, the collaboration will bring forth BoldTrail Recruit integration where you can come expecting advanced tools that will be geared towards helping you attract and retain top talent, and at the same time, leverage data and insights to enhance agent productivity. Then, there is the CORE Home integration. The CORE Home integration is basically designed to centralize homeownership relationships, as well as maximize client engagement and repeat business.

“This is the end-to-end platform our Broker/Owners have been looking for,” said Amy Lessinger, President of RE/MAX, LLC. “This expanded strategic partnership represents a major milestone in our commitment to providing RE/MAX affiliates with industry-leading technology that drives productivity and growth, ultimately enhancing the service and value they offer the consumers.”

Rounding up highlights for us is a Folio Integration, which happens to be an AI-powered solution that organizes emails and transactions to help boost agent productivity and enhance client interactions.

Founded in 1978, RE/MAX’s rise up the ranks stems from being one of the leading global real estate franchisors. At present, the company is known to have more than 140,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Strengthening RE/MAX’s statute even further is a verdict provided by various residential transaction sides, a verdict which claims that the company sells more real estate than every other competitor currently operating in the market. Apart from that, RE/MAX’s specialties stretch across Franchising, Real Estate Legislation, Real Estate Market Data, Housing Legislation, Commercial Real Estate, Luxury Real Estate, Real Estate Agent Training, among plenty other things.

“RE/MAX has long been a leader in adopting and advancing real estate technology, consistently investing in solutions that empower RE/MAX agents and enhance their productivity, and we think this is the best platform in the industry. RE/MAX agents are the most productive in the industry, as measured by residential transaction sides, and we are committed to helping them stay this way,’ said Erik Carlson, CEO of RE/MAX Holdings.

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