Douglas Elliman Realty, one of the largest independent residential real estate brokerages in the United States, has officially announced the launch of its new digital platform today i.e. Elliman.com.
Headlining this launch would be a new-age innovation in the form of Elliman Inspirations, which happens to be an AI-powered home discovery tool, geared towards offering personalized property search capabilities and a private agent-client collaboration space.
More on that would reveal how Elliman Inspirations makes it possible for agents to host clients in an agent-branded, AI-assisted home discovery, comparison, and search experience. Complementing that would be a real estate-trained Al technology, which can monitor preferences and behaviors, while simultaneously bestowing agents with contextually relevant suggestions that will guide clients to their new home purchase.
Next up, we must dig into how clients can even search by image to capture listings for sale that match their desired home aesthetic. On top of that, behavior and match score-based AI recommendations are also present in the mix to convert clients with ease.
“The launch of this new digital destination and platform truly represents a new era in home search,” said Michael S. Liebowitz, President and Chief Executive Officer of Douglas Elliman Inc. “As a company with innovation and entrepreneurship at its core, Douglas Elliman is dedicated to providing a discovery and collaboration experience that exemplifies these virtues. Douglas Elliman has always been committed to helping our agents forge meaningful connections with clients. By that measure, World of Elliman and Elliman Inspirations promise to enhance and elevate the way agents and clients connect and build lasting relationships around the real estate journey.”
Taking a feature-specific view of Elliman Inspirations, we begin from its promise to facilitate real-time collaboration between agents and clients. This it does using an ability to share commentary, send listings, build “collections” of listings, as well as track insights and preferences.
The idea behind such a feature stems from making far more impactful, personalized, and targeted search.
Then, there is the prospect of full searchability associated with all live listings in any city, neighborhood, zip, or custom boundaries that can be “drawn on a map.” Joining this would be a facility to track favorite properties, and at the same time, organize a search into personalized folders of listings.
“We built Elliman Inspirations to be a shared space for agents and clients to find and sell homes that align with clients’ lifestyles, budgets, and unique preferences,” said Connie Mui-Reilly, Executive Vice President and Chief Information Officer of Douglas Elliman. “With sophisticated tools for collecting and sharing images through personal ‘mood boards,’ this new platform will dramatically enrich and advance the real estate discovery experience.”
Another detail worth a mention here is rooted in the potential for helping users “pin” specific photos from listings into a custom page of “inspirations” that, on their part, reflect their unique tastes and preferences.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon the availability of an advanced image recognition facility, which can allow you to conduct searches using photos, regardless of whether it’s a “pinned inspiration” or any uploaded photo.
We also haven’t touched upon how this platform can constantly work to understand the client over time, share personalized recommendations of new listings, and alert the agent with insights they need in order to deliver a value-added and targeted home search.
“Elliman Inspirations represents a quantum leap in real estate marketing and technology. By seamlessly blending AI-powered personalization with agent expertise, we’re transforming the home search from a transactional process to an immersive, tailored journey,” said Stephanie Garbarini, Executive Vice President and Chief Marketing Officer at Elliman Inspirations. “Our agents can now provide unprecedented insight and convenience, leveraging intelligent recommendations that truly understand client preferences and behavior.”
