Initiating a Landmark Transformation to Optimize Communications Across Real Estate

The Real Brokerage, a technology platform reshaping real estate for agents, home buyers and sellers, has officially announced the launch of its latest solution in Leo CoPilot, which marks an innovative and proactive enhancement of its AI-powered virtual assistant for agents.

According to certain reports, the stated solution comes bearing the ability to serve as an agent command center, anticipating each agent’s unique needs and providing personalized support. The overarching goal of Leo CoPilot is to become the main interface that agents can use to manage Real’s proprietary software platform in reZEN, and therefore, transform how they run their businesses. This the solution will do while simultaneously boosting these agents’ productivity prospects.

Beyond that, Real also introduced its Leo for Clients solution, which effectively facilitates direct communication with Leo via standard SMS and iMessage so to change the way client-agent interactions take place across the board. You see, by handling routine inquiries with instant responses, Leo for Clients enhances the client experience. This involves helping agents manage their time in a better manner, reduce operational costs, and focus on strategic efforts and relationship building.

“Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage,” said Tamir Poleg, CEO and Chairman of the Real Brokerage. “Leo has been a game-changer since Day 1, and its new CoPilot capabilities will further transform how Real agents operate. Combined with Leo for Clients, we are making significant strides toward our mission of simplifying one of life’s most challenging transactions.”

Talk about both the solutions on a slightly deeper level, we begin from Leo CoPilot, which is now fully integrated with Real’s marketing and education platforms, including Real Brokerage President Sharran Srivatsaa’s complete on-demand coaching library for tactical agent education.

Furthermore, it boasts integration with the Real Design Center, meaning the solution can leverage MLS data to proactively create sleek, branded content, whether it’s a “Just Sold” post or a new listing announcement, delivered at just the right time. Not just that, Leo CoPilot can also automate marketing through ready-made materials that agents can review and approve with just one click before sending them out.

Next up, we must get into how the solution works alongside Real Academy to give agents an instant and uninterrupted access of Real’s entire catalog containing training sessions and workshops. It can also retrieve specific information from recorded presentations, pinpointing exactly the right moments to provide relevant insights.

Then, there is an automated broker review facility in play, a facility where Leo CoPilot basically scans documents for errors before they are sent to brokers to provide real-time feedback to agents on contracts. Such a setup, like you can guess, can greatly minimize back-and-forth communication, as well as make transactions smoother.

Another detail worth a mention is rooted in the solution’s bid to help agents better understand their payout. This translates to how, once a transaction is closed, Leo CoPilot offers agents a detailed breakdown of their payout at the push of a button.

Turning our attention towards Leo for Clients, it can be expected to offer 24/7 access to property information and services through a dedicated phone line for each agent. For now, users can interact with Leo for Clients via text message, something which should allow them to receive recommendations for available properties based on their search criteria, access open house information, schedule tours upon request, and initiate a mortgage application.

“Leo for Clients is more than just a tool; it’s a game-changing leap forward in how agents connect with their clients,” said Sharran Srivatsaa, President of The Real Brokerage. “By automating routine tasks and providing instant, personalized service, we empower agents to focus on what truly matters—building relationships and closing deals. This represents the future of real estate—seamless, efficient and client-centered—and we are proud to lead the charge.”

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