Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc., has officially announced a new collaboration with The Institute for Luxury Home Marketing to help its network of affiliated real estate sales professionals scale their business within the highly-competitive luxury market.
According to certain reports, the stated association will make it possible for agents affiliated with the CENTURY 21® brand to access best-in-class luxury courses, as well as exclusive Institute Member Benefits. These benefits include local luxury market reports, wealth insights, and marketing tools, each one geared towards attracting upper-tier home buyers and sellers.
More on the same would reveal how this report arrives on the back of Q1 2025 Luxury Market Report, their first co-branded quarterly report highlighting the most impactful market data to help affluent buyers and sellers make informed real estate decisions.
“We are very excited to forge this new relationship with the CENTURY 21 brand. Not only are they providing their affiliated agents access to the latest data on the luxury market, but we’ll be working together to provide them with The Institute’s best-in-class courses and luxury agent tools, all delivered by CENTURY 21 network leaders,” said Diana Weir, Head of The Institute.
The Q1 2025 Luxury Market Report effectively treads up a long distance to reveal strong momentum in the first quarter of 2025 with a cautious but strengthening tone and signs of renewed engagement from both home buyers and sellers.
Talk about the whole lowdown on an even deeper level, we begin from the topic of steadily increasing inventory. You see, as compared to 2024, inventory in the first quarter of 2025 increased by 26.3% for single-family homes and 27.3% for condominiums and townhomes.
Next up, the report found consumer confidence playing a key role in orchestrating sales across the board. This translates to how, as compared to 2024, sales in the first quarter of 2025 increased by 9.4% for single-family homes and 2.4% for condominiums and townhomes.
Another interesting detail uncovered by the given analysis is rooted in homebuyers’ intention to stay in thick of it for long-term. We get to say so because a larger chunk was found to move away from short-term gains and flips. Instead, most transactions emerged as anchored in long-term goals, such as relocation, upsizing, or the acquisition of secondary homes.
Making this even more critical is the stature of CENTURY 21®. In essence, the company’s excellence in what it does can be understood once you consider it currently has approximately 11,000 offices across 79 countries and territories, all of it supported by over 4,200 luxury home specialists.
“The idea of luxury real estate continues to evolve for today’s affluent buyers – it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain,” said Tori Keichinger, Vice President, Head of Marketing for Century 21 Real Estate LLC. “Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys. We couldn’t think of a more perfect collaborator than The Institute for Luxury Home Marketing to help agents affiliated with the CENTURY 21® brand.”
