Homes.com, a CoStar Group leading online residential marketplace, has officially announced the launch of Smart Search, which happens to be a groundbreaking new home search experience, capable of baking advanced artificial intelligence and natural language capabilities into your home-finding journey.
According to certain reports, the stated new solution brings forth a new way for consumers to find homes that complement their lifestyle, empowering them to do so faster and easier than ever. This translates to how, regardless of whether your agenda is to buy, rent, or explore, Smart Search brings to your disposal the most relevant results instantly across all listings.
“Smart Search represents a new chapter in how people discover homes,” said Andy Florance, Founder and Chief Executive Officer of CoStar Group. “Too many users struggle with clunky filters and rigid forms that make finding the right home more difficult than it should be. We intentionally built Smart Search to remove those barriers – to allow people to simply ask for what they want, in their own words, and see accurate, personalized results instantly.”
Talk about the whole value proposition on a slightly deeper level, we begin from the promise of simplifying complex queries. This translates to how users can search naturally, even with long, conversational phrases like, “ranch-style house with a pool in Austin.”
Next up, there is a facility for multi-geo searches, a facility which allows users to explore multiple cities or neighborhoods at once. Another detail worth a mention is rooted in Smart Search’s speech-to-text feature, which allows users to simply tap the mic and initiate relevant search sessions.
Founded in 1996, Homes.com’s rise up the ranks stems from helping homeowners and their agents leverage the marketing power of digital tools to bring more potential buyers to their listings. The company’s excellence in what it does can also be understood once you consider that, on an average, Homes.com’s members secure 60% more listings because they offer the home sellers a specialized real estate portal which works for them and not against them.
Furthermore, it must be acknowledged that the company clocks a staggering 111 million average monthly visitors. As a result, its consumer brand awareness also went from 4% to 42% in a little over one year.
“At CoStar Group, every innovation we create starts with our customers in mind. Smart Search is designed to save people time, reduce frustration, and make home discovery intuitive and even fun. Whether you’re a first-time buyer, a renter looking for your next neighborhood, or just exploring what’s out there, Smart Search delivers clarity where there used to be confusion. It’s the easiest way to find your home – and we’re just getting started,” said Florance.
