Marco’s Pizza, one of the nation’s fastest-growing pizza brands, has officially unveiled a new design for its store situated in greater Boise market, Meridian at 3135 E Overland. According to certain reports, the stated store design was finalized upon after extensive research and data-driven decisions, with final product now set to fuel Marco’s nationwide growth and performance, while simultaneously enhancing the guest experience. Talk about the new store design in question, we begin from its alignment with the new brand platform i.e. But Wait, There’s Marco’s. This involves a fresh, contemporary Marco’s brand aesthetic designed specifically for the long term. In essence, the design updates introduced in the stated regard cover a creative refresh which delivers brighter, more modern look and feel across all touch points. Next up, we must shed some light upon the pick-up door and pick-up window options, both geared towards delivering a frictionless customer experience. Joining the same would be a QR code/mobile access in-store, something available on a designated wall for optimal customer engagement. Then, there is the strategic placement of beverage coolers for employees and customers. As of today, these strategic beverage coolers are available as an add-on purchase.
“Our new store design marks a pivotal moment in our brand’s evolution, serving as a cornerstone for our growth and the next chapter of our journey,” said Tony Libardi, Co-CEO & President of Marco’s Pizza. “This redesign is not just about aesthetics; it’s about enhancing the customer experience, improving operational efficiency, and creating a welcoming environment that reflects our commitment to quality and innovation. As we continue to expand, these new stores will set the standard for our brand, showcasing our dedication to excellence and our vision for the future.”
Among other things, customers can come expecting a significantly improved guest waiting area. Rounding up highlights for us is the integration of new equipment, including the testing of warming racks and pizza lockers that hold multiple orders of hot pizza with quick and secure access, Markedly enough, this equipment is designed to make a particular consideration of pick-up and third-party delivery needs. Not just third-party delivery, the new store design of Marco’s Pizza is also fine-tuned for a contactless ordering process, a face-to-face encounter, as well as for a Marco’s in-house delivery.
The development in question fits alongside Marco’s commitment towards sustaining a development support system, which it leverages to identify territories for expansion, plus support in real estate, construction management, field operations, and information related to financing. Validating this approach, along with the brand’s wider excellence, is a fact that, during the 2023 fiscal year, top 50% of Marco’s franchised stores generated average net royalty sales of AUV $1,208,653.
“The new store design was meticulously crafted to cater to all audiences, ensuring both ergonomic and aesthetic enhancements,” said Gerardo Flores, Chief Development Officer of Marco’s Pizza. “Every decision was made with cost-consciousness and effectiveness in mind, optimizing performance and support for our franchisees while delivering an exceptional experience for our customers. The prototype is also designed for varied real estate footprints including both end-cap and in-line, creating flexibility as we expand.”
